To increase this speed, focus on efficiency. Your client can now get their sessions scheduled in one step. Use an online scheduler like Calendy or Square to eliminate the back and forth. When you get a new client, you spend days emailing each other back and forth to schedule your consulting calls. Bet-David.Įxample: You have a financial consulting business. “In real estate, this would be the time it takes to go from ‘I want to buy a home’ to actually closing on the home,” said Mr. Your processing speed is how long it takes to get the product to the customer. This expands their reach to other audiences and gets users to advertise Lonely Planet at no cost to the brand. For example, Lonely Planet uses Instagram to encourage users to tag their travel photos for a chance to be featured on the Lonely Planet page. Generate buzz around your business with a giveaway or contest. For example, if your brand is about simplicity and minimalism, you probably don’t want to post something about the best Black Friday deals. Whichever online platform you use to promote your business, make sure the content you post is consistent to your brand’s identity. Use tools like Hootsuite and IFTTT to schedule posts and shares. Whether you share content via a blog, newsletter or Twitter account, posting regularly will help your followers stay interested and engaged with your brand. Either way, the interview process can help you figure out what’s working and what isn’t in your marketing.Įven if you don’t have an online business, expanding your online brand presence is crucial to getting your product in front of more eyes, especially if your product sells directly to consumers. Choose a wide swath of customers: ones you interact with all the time and ones that only use your business once in a while. You might conduct these interviews over the phone or via email. If your company serves other businesses (known as B2B), ask about their business and revenue goals. If you could wave a magic wand, what would success look like?.Have you bought something like this before?.What are the best parts? What are the hardest parts? Sethi interviews tens of thousands of his own customers, who are also business owners, to find their pain points and advises them to do the same He asks the following questions: This will help you pinpoint what you’re doing right, and what marketing strategies might be a waste of time. Figure out what made your current customers want to buy your product. “To understand what people really want, you have to find out what their real challenges are,” said Ramit Sethi, the author of the New York Times best seller, “ I Will Teach You to Be Rich” and founder of Growth Lab, a company that helps entrepreneurs build and grow online businesses.
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